FORGED APEX
Business Coaching

Build a Stronger Business Without Losing Yourself in the Process.

For owners who feel out of control, unprofitable, overwhelmed, or trapped inside the daily demands of the business they created.

Request a Fit Call

The Business Should Not Control the Owner.

Many owners start with skill, ambition, and a clear vision for what they want to build. But as the business grows, it can quickly become reactive, disorganized, and exhausting.

I have made many of those mistakes myself, and I have learned what it takes to work through them. My role is to help you find the clarity you need, build real stability before you try to scale, and strengthen both you and your business so the business supports the life you are trying to build — instead of controlling it.

What This Often Looks Like

Common Patterns Behind the Frustration.

  • Revenue is coming in, but profitability stays unclear.
  • Everything still depends on the owner.
  • Accountability is inconsistent across the team.
  • Processes exist, but execution doesn’t hold up.
  • The business runs reactively, not on a rhythm.
  • Too much of the day goes to putting out fires.
  • The numbers aren’t clearly understood or used to decide.
  • Culture and team performance are slipping.
  • Leadership is inconsistent.
  • The owner has little control over their own time.
  • What they built now feels like a job they can’t escape.
What We Focus On

Forged Apex Business Pillars.

Financial Health

Revenue, gross margin, net profit, labor burden, pricing, job costing, cash, payroll, overhead, breakeven, and financial literacy.

Operational Discipline

Workflow, scheduling, dispatch, job lifecycle, software, documentation, inventory, closeout, reporting, SOPs, and quality control.

Revenue Execution

Calls, booking, opportunities, conversion, average ticket, sales process, customer presentation, follow-up, memberships, and recurring revenue.

People & Leadership

Hiring, onboarding, training, role clarity, management, communication, accountability, compensation, culture, and leadership development.

Marketing & Customer Growth

Lead sources, attribution, cost per lead, cost per acquisition, ROI, database marketing, repeat customers, referrals, reviews, and customer retention.

Ownership & Strategy

Goals, priorities, decision-making, scoreboards, organizational design, capacity planning, owner behavior, delegation, management rhythm, and strategic planning.

Ways to Work Together

Support Matched to Where You Are.

The right package is the lowest level of support capable of producing the needed result.

Foundation

$500/month

Best for owners who need a steady outside perspective, clearer priorities, consistent accountability, and a disciplined monthly management rhythm.

  • One 60-minute private coaching session each month
  • Initial business baseline assessment during the first 30 days
  • Focused monthly scorecard review
  • Identification of one priority constraint or opportunity
  • Written 30-day action plan — no more than three critical commitments
  • Accountability review at the following session
  • Selected Forged Apex tools/templates when relevant

Initial commitment: 3 months

Foundation creates clarity. The owner creates the momentum.

Momentum

$1,250/month

Best for owners ready to move from knowing what needs to change to actually implementing the change consistently.

  • Two 60-minute private coaching sessions each month
  • Initial Six Business Pillars Diagnostic during the first 45 days
  • Biweekly progress and scorecard review
  • One primary constraint addressed at a time
  • Updated implementation plan after each coaching session
  • Up to one scoped implementation resource per month
  • Email coaching support between sessions — normal response target within two business days
  • Access to the standard Forged Apex resource library while active

Initial commitment: 3 months

Momentum turns priorities into process and process into progress.

Apex

$2,750/month

The highest level of ongoing Forged Apex coaching support.

  • Up to four 60-minute private coaching sessions each calendar month
  • Initial Six Business Pillars Diagnostic
  • Quarterly strategic reset and weekly execution scorecard
  • Continuously refined priorities and action plans
  • One brief Monday accountability check-in each week
  • One 60-minute team or leadership development session each month
  • Up to two scoped implementation resources each month
  • Priority email/text support during normal business hours — normal response target within one business day
  • Access to the standard Forged Apex resource library while active

Initial commitment: 6 months

Apex does not replace leadership. It develops the leadership the business requires.

The Forge

$9,500per engagement

A standalone onsite business intensive. It does not require an ongoing coaching subscription.

  • Required pre-engagement questionnaire and business data request
  • Two-day onsite engagement at one business location
  • Comprehensive Six Business Pillars Diagnostic
  • Owner and key-team interviews, onsite observation, and focused working sessions
  • One onsite team training/alignment session
  • Closing owner debrief
  • Written business assessment delivered within ten business days
  • Prioritized 90-day implementation roadmap and twelve-month strategic direction
  • Two 45-minute follow-up coaching sessions, to be used within 30 days after the written assessment

Travel and lodging billed separately. Additional onsite days priced separately based on scope.

The Forge creates direction. Execution after the visit creates the result.

Real-World Experience

Experience That Shortens the Learning Curve.

I have experienced business from nearly every level — starting as an employee, moving into management, becoming an owner, and eventually serving as the C.O.O. of Elevate Franchise Brands.

Along the way, I have seen what healthy businesses look like, what strong cultures require, and what it takes from an owner and leader to build both.

The approach is simple: diagnose what's really happening, prioritize the one constraint that matters most, build the plan, execute it, measure the results honestly, and earn the next level of growth from there — so decisions become clearer, leadership becomes stronger, execution becomes more consistent, and the business is no longer dependent on you for everything.

There Is a Better and Easier Way to Operate.

Complete the business inquiry form. If it looks like a good fit, you will receive an invitation for a complimentary 20-minute fit call — a short conversation to understand your business and recommend the lowest level of support capable of producing the result you need.

Request a Fit Call